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Writer's pictureLuke Parrott

Why Phoenix? The Strategic Importance of Expertec’s New U.S. Location

Earlier this year, we were pleased to announce we’ve begun to expand into the United States with the acquisition of Work Truck Solutions in Phoenix, Arizona. This move marks Expertec’s first U.S. branch, a strategic expansion that opens up new possibilities for our business and our customers. But why Phoenix? Let’s dive into the reasons why this vibrant city is the perfect choice for our new hub.


As we began our due diligence surrounding a U. S. expansion, we’d identified multiple markets that seemed to offer advantages, but as we dug into our research, time and again, seemingly “perfect” markets couldn’t make the cut.


In some cases, the transportation infrastructure wasn’t adequate, in others, systemic issues reared their heads, while still in others, the industry was saturated. When we began to vet Phoenix, though, it was a true “Goldilocks” moment:  things were just right.


Geographical Advantage: A Strategic Location


Phoenix, Arizona, is more than just a bustling city in the Southwest. It’s a critical transportation hub with a strategic geographical location that offers immense logistical benefits. Situated at the crossroads of major interstate highways, Phoenix provides seamless connectivity to the entire Southwest region and beyond. This makes it an ideal base for reaching key markets in California, Nevada, New Mexico, and Texas.


The city’s extensive transportation infrastructure includes a well-developed network of highways, railroads, and the presence of Sky Harbor International Airport, providing direct flights in and out to our teams, was the cherry on top. This infrastructure ensures efficient movement of goods and services, allowing Expertec to deliver our high-quality upfitting solutions with greater speed and reliability. By positioning ourselves in Phoenix, we are poised to enhance our service delivery and reach customers more effectively across the region.  Los Angeles is half a day’s drive, the oilfields of West Texas aren’t much further, and the Interstate systems of the Southwest allow us to easily reach Utah, Nevada, New Mexico, and even Colorado.


One thing that is seemingly less tangible, though, is the unique aspects the smaller municipalities that make up the Greater Phoenix area. The simple fact is, “Greater Phoenix” is a HUGE area, and the cities within it are each unique.  So, while the newest Expertec is most assuredly “in” Phoenix, our physical address is in Gilbert, Arizona.


…And the leaders of that community have been amazing – welcoming us to the area, and assisting and facilitating our inquiries and leadership team at every turn. Opening a new branch is stressful, but so many people in Gilbert have been incredibly helpful.


Economic and Industrial Opportunities


Phoenix is a thriving economic powerhouse with a diverse industrial landscape. The city boasts a robust economy driven by sectors such as technology, manufacturing, construction, and agriculture. This economic diversity creates a fertile ground for Expertec’s business systems, and coupled with our current operations team and client list, it goes a long way towards ensuring our Phoenix teams can cater to a wide range of industries with specific needs for customized vehicle solutions.


Even more importantly, since greater Phoenix does represent a huge market, our location in Gilbert (3380 South Power Road, Suite 109), is centrally located within the Phoenix metropolitan area, allowing customers throughout the area easy access to our team.


…And what an incredible market!


The construction and trades sectors, in particular, present significant opportunities for growth. Phoenix’s booming construction industry, fueled by ongoing urban development and infrastructure projects, demands reliable and efficient vehicles. Expertec’s expertise in upfitting trucks and vans to meet the unique needs of construction professionals positions us perfectly to serve this market.


Moreover, the communications and technology sector in Arizona is substantial, requiring specialized vehicles for transportation and operations. By establishing a presence in Phoenix, Expertec can tap into this vital market, providing tailored solutions that enhance productivity and efficiency for customers and fleets engaging in the energy, communications, and technology sectors across the Southwest.


Market Demand and Customer Base

Phoenix’s population growth and expanding business landscape contribute to a rising demand for upfitting services. The city’s dynamic economy attracts businesses from various sectors, all of which rely on customized vehicles to support their operations. From fleet managers to independent tradespeople, the demand for high-quality upfitting solutions is on the rise … and these companies not only are comfortable doing business in Phoenix, even though it might be hundreds of miles from their home office, they’re also comfortable handling their upfitting in their own shops, thus, a United States hub for Expertec allows us to ship within the U.S., versus having to cross the Canadian border and adding significantly to delivery times.


And this was a key point in our expansion logic – not a day goes by where our teams aren’t handling inquiries about shipping across the border.  Now, with this expansion, we can capitalize on a United States-based inventory to serve customers and clients.


Expertec’s reputation for excellence and innovation in the upfitting industry positions us as a trusted partner for businesses seeking reliable and efficient vehicle solutions. Our presence in Phoenix allows us to respond swiftly to market demands, providing customized upfitting services that meet the specific needs of our U.S. customers.


Enhanced Customer Experience


At Expertec, we are committed to delivering exceptional service and exceeding customer expectations. The establishment of our Phoenix branch is a testament to this commitment. By being closer to our U.S. customers, we can provide faster turnaround times, personalized service, and enhanced support.


Our customers in the Southwest can now experience the same level of excellence that has made Expertec a leader in the Canadian market. Whether it’s a fleet of service vans for a telecommunications company or customized trucks for a construction firm, our Phoenix branch is equipped to deliver top-tier upfitting solutions that drive success.


Looking Ahead


The decision to expand into Phoenix is a strategic move that aligns with Expertec’s vision for growth and innovation. This new hub is not just a geographic expansion; it’s a commitment to serving our customers better and contributing to the economic vitality of the region.


As we settle into our new home in Phoenix, we are excited about the opportunities that lie ahead. Our team is dedicated to maintaining the high standards of quality and service that define Expertec. We look forward to forging new partnerships, expanding our customer base, and making a positive impact in the upfitting industry.


The strategic importance of Phoenix as Expertec’s new U.S. hub cannot be overstated. Its geographical advantages, economic opportunities, and market demand make it the perfect location for our expansion. We are thrilled to bring our expertise and commitment to excellence to the U.S. market, setting the stage for a new era of growth and success.  Thank you for joining us on this exciting journey. Stay tuned for more updates as we continue to innovate and deliver exceptional upfitting solutions to customers across North America.



Expertec Greater Phoenix

3380 S. Power Rd

Suite 109

Gilbert, AZ 85234

1-800-274-5689

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